Join 140,000 small business owners Get expert tips and email inspiration biweekly. Thankfully Andy Sernovitz puts together awesome word-of-mouth marketing ideas that we all wish we thought of and sends them out each week. Here are 9 newsletters people are actually reading. This lead sentence gets to the most important information first and would likely grab the attention of readers more than the other lead sentence. After that, the newsletter invariably dies and I never receive another issue again.
For some newsletter issues, you have more news than will fit into your newsletter. You would just need to download and customize with your company information. The content is excellent, but Help Scout also minimizes distractions by giving one option for clicking. Surveys, polls, and feedback: Ask your customers what they want. The questions are always interesting and I let it go to my inbox instead of skipping the inbox and filtering it into a newsletters folder because it's never more frequent than once per week. The reason this happens is that editors of company newsletters are typically given this responsibility in addition to their regular job duties.
Esther Peck Hello, You have a really good web site; however, there is an error in 1 under 24 Newsletter Content Ideas: The line should read: 1. What content ideas have worked for your business newsletter? Unlike lead nurturing emails,, your newsletter template can be fun, attention-grabbing, and graphics-heavy. To maximize layout possibilities while keeping column widths reasonable, I recommend a three-columns-per-page design for a standard 8. They also help segment different topics while inviting the reader to continue to the next one. Or, see what Wistia has done below with highlighting some of the top posts and comments in their user community.
The company newsletters sent to employees talk about the internal reports of the company such as any special initiative to be taken by the office or some important recruitment. Please share -- I'm always looking for inspiring examples. Headline writing is an extremely important function for newsletter editors because the quality of each headline determines whether or not its corresponding article will be read. Example 6 - , , , and Other Clothing Sites - Customize Campaigns and Give 'Em Deals You might turn up your nose and say these e-commerce giants have it easy with consumers chomping at the bit to get a bargain, but you can still learn lessons from their emails. Opt for the news that will give employees tools to do their jobs better. But if things have been quiet at your company in recent months, you might have the opposite dilemma: Trying to come up with enough articles to fill your newsletter.
This is especially great newsletter content if you handle work your clients outsource to you. The same is true for your company newsletter. Staying in the know about the tools I use and the companies who make them helps me stay competitive and do my job better. Luckily, not all newsletters are that bad. For instance, educating employees about how to properly lift heavy packages will help reduce back injuries.
These proven article ideas are typically very well received by both readers and company executives, and they can help you round out a newsletter that is short on content. Remember to use the same type style and size for the main text of all your articles. What points did I miss? A human resources specialist may be assigned the task of creating an employee newsletter. They also use images of where each story takes place on a map - which helps to emphasize their global impact. Your newsletter may feature the most interesting, well-written article in the world, but readers may skip over the story if it has a boring, non-descriptive headline.
I came across a harsh reality at least for an internet marketer! It happens to virtually every employee newsletter editor. And if your company has an employee wellness program, you could do articles about the latest fitness classes being offered onsite, a new smoking cessation program that you are offering, etc. The sent to customers reveal about events to be hosted by the company or some special deals released for the customers. Also, federal, state and local safety regulations are constantly changing, so safety articles in your newsletter provide an excellent vehicle for keeping employees up to date on these important requirements. Wondering what the most awesome psychological facts are or how Ashton Kutcher prepared for his role as Steve Jobs? If your customers would find it useful too, send it their way. Step 2: Choose Your Template Now for the fun stuff! In addition to highlighting helpful content, new features, and upcoming events, look for ways to include your customers.
While often underutilized or even outright ignored, an internal newsletter is actually a useful tool for boosting productivity and morale in the workplace. Write about what the department, division or branch office does, who the key people are, and show photos of key employees and even the buildings that they work in. This sample was produced for Culinaire International. By limiting your use of different type styles and keeping your article text uniform, your newsletter will look consistent from one page to the next, and your publication will establish its own identity in the minds of readers. People Actually Read These Things And there you have it-- email newsletters that people are actually reading.