Cumberland metal industries case. Academic Case Studies: Cumberland Metal Industries 2019-02-03

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Distributor of Specialty Metals l Cumberland Diversified Metals

cumberland metal industries case

We make the greatest data maps. Considering the immense advantages our product provides and the enthusiasm of the companies that participated in our beta tests, we should have no problem acquiring enough customers to achieve those numbers. Furthermore, elaboration for this alternative has been done in the next question……………………. After comparing with our value pricing model, we determined we would be leaving money on the table. The previously discussed heat advantages provide a safer work environment for employees, as does the material itself. It almost looks too good to be true.

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Cumberland Metal Industries Essay

cumberland metal industries case

This speaks greatly to the inconsistency of. If the company holds some value then answer is yes. What is the economic value of the pads to the customers? Cumberland Metal Industries is one of the leading industries in the curled metal products industry and it is the largest manufacturer of the curled metal products in the whole country. Where the total economic value becomes equal is in the number of pads used. Decisions must also be made about promotion and distribution channels.

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Cumberland Metal Industries

cumberland metal industries case

Strategic Marketing Case Preparation Cumberland Metal Industries Description: Cumberland Metal Industries has developed a new product to help contractors drive piles faster. It is used for the purpose of identifying business opportunities and advance threat warning. We will pursue a strategic partnership with Vulcan Iron Works of New Orleans as the preferred cushion pad with their Model 1. These pads offer the company the opportunity to diversify, and double their sales, given a proper market introduction. Rental companies may be unhappy about the introduction of our product as it will mean that companies will not need to rent equipment for as long of a period. The company needs to determine the best pricing method and then price the metal pads of the company. It means that the price of the product should base on the value it reduced to the customers.

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Cumberland Metal Industries: Engineered Products Division, 1980 Case Solution and Analysis, HBS Case Study Solution & Harvard Case Analysis

cumberland metal industries case

To appeal to green building companies and leverage potential tax credits, Cumberland will launch a scrap metal recycle program. . What¡¯s your price for the curled metal pads? This helps is building a narrative that a customer can identify with. I am full of energy, courage, bravery and confidence in every thing I do. We point out in great detail which segments will be most lucrative for the company to enter.

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Cumberland Case

cumberland metal industries case

One of the factors is the problem recognition. Does this product reflect the needs of the customer and is it technically sound? As the most important objective is to convey the most important message for to the reader. They are trying to decide how to price it. We have assumed that the opportunity cost of operating a hammer, after accounting for capital costs, are similar for and recognized by both owners and renters given a competitive market, so we. This is linked to a price to price strategy, but what the company can do more is also set a price promotion, like a discount in the beginning,. And its ratio with corruption and organized crimes. They are trying to decide how to price it.

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Distributor of Specialty Metals l Cumberland Diversified Metals

cumberland metal industries case

If we analyze this alternative closely, then it could be seen that this is one of the most expensive alternatives for the company but the most significant advantage of this alternative is that it fulfills the margin requirements of the company and it also competes well with the asbestos pads. How big is this market? Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage. What is the cost to produce the pads? Therefore, it is necessary to block the new entrants in the industry. Marketing options will also be analyzed based on the market share, market size, and sales force size.

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Cumberland Metal Industries

cumberland metal industries case

This curled metal could be made with any metal like stainless steel,copper,monel and also it could withstand any chemical and high temperatures. What is the optimal price of the curled metal pads? Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. Furthermore, there are no precedents for advertising or promoting this product line. The curled metal pads lasted longer then asbestos pads and were easier to change. They can start diversifying, adding new products to the existing line, e.

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Cumberland Metal Industries Case Study Solution and Analysis of Harvard Case Studies

cumberland metal industries case

Best alternative should be selected must be the best when evaluating it on the decision criteria. Patent protection should keep competitors with the same products to arise for at least 3-4 years. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. If you continue browsing the site, you agree to the use of cookies on this website. The other factor is the purchase influences among different entities that affect the purchase decision. These forces are used to measure competition intensity and profitability of an industry and market. This price is much higher than the one calculated under the cost based or the markup based approach therefore, the company could go forward with the price per foot basis and compete directly with asbestos price.

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Cumberland Metal Industires

cumberland metal industries case

The total time saved and the time efficiency will have to be considered. Then, a very careful reading should be done at second time reading of the case. Finally, the independent pile-driving contractors are the main purchasers and they will do whatever they can to increase their profit. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. We do not need to take the hidden costs into consideration because it is not affected by reducing the driving time or pad changing time. These sales will require significant resources during launch and by outsourcing sales associates that get compensated solely on commission we will be ensuring our expenses do not go over estimates. Our initial target states will be; Washington, Oregon, Idaho, Minnesota, Wisconsin, Michigan, Vermont, New Hampshire, Massachusetts, New Jersey, New York, Connecticut and Rhode Island.


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Cumberland Case

cumberland metal industries case

In order to ensure a smooth production process, we will give special attention to our relationships with certain stakeholder groups. The case states that the company required a contribution margin of about 40% to 50%, therefore, if we assume a markup of 45%, then the price for the metal pads could be calculated on this basis. However, the main drawback with this pricing method is that the company could no charge a premium on its price as the method does not considers any efficient cost savings and value added benefits. However, the prerequisite for this objective is to get a patent to prevent this product from being copied and imitated. The external sales force will be responsible for sales to large building supply companies as well heavy equipment manufactures. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. Price is the first priority which will be analyzed by cost savings to company, manufacturing costs, and break-even volume.

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