Price and Marketed Surplus Nov. Only when it fulfills a need, it stays and succeeds in the market. According to the India n Market Research Bureau, around 8000 such melas are held in rural India every year. Distribution Strategy: One of the ways could be using company delivery vans which can serve two purposes- it can take the products to the customers in every nook and corner of the market and it also enables the firm to establish direct contact with them and thereby facilitate sales promotion. In this period he requires cash to meet his household requirements. Vast cultural diversity, vastly varying rural demographics, poor infrastructure, low income levels and low levels of literacy often tend to lower the presence of large companies in the rural markets. The greatest challenge is to convince the consumer the need to buy this product.
All the bidders are invited on a fix date and time and sealed tender are opened in presence of all bidders. Three types of open auctions are prevalent in different markets. Brand Name Rural consumers are more brand loyalists than urban consumer. It is difficult to find the leisure time for communication. This enables increasingly low-cost access and distribution of information and also facilitates interactive participation in thecreation and use of information. Progress has been made in this area by some, but there seems to be a long way for marketers to go in order to derive and reap maximum benefits.
To effectively tap the rural market a brand must associate it with the same things the rural consumers do. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and consumer products produced near the urban areas. To benefit the farming community from the new global market access opportunities, the internalagricultural marketing system in the country needs to be integrated and strengthened. Agriculture enjoys significant portion in export business, too. The marketer has to strengthen the distribution and pricing strategies. Various Tiers are present depending on the incomes like Big Landlords; Traders, small farmers; Marginal farmers: Labors, artisans.
To do this marketers have to research on consumerproblems and needs. Now in many villages electric refrigerators are being used to attract the customers and also to store a large amount of products than stored in non-electric chilling equipments. It thus saves costsand time in manufacturing, warehousing, transporting and order processing for the company inselling. Realise market fees either from the buyer or seller. The increased income motivates a farmer to improve his livelihood by purchasing a good quality product and thus, the marketer gets an opportunity to enter into the rural market.
Low Cost Products Rural customer is price conscious manly because of low income. It has two dimensions: Length andDepth. Colors, symbols and pictures should be used more than the written words. Category I- Products are of immediate use to the family. It is also needed for payment of wages, hire of machinery and tools, land revenue and taxes etc. Every organization will have to learn to innovate and this can now be organized in asystematic process. It includes products like agri inputs,animal feed, fuel, engine oil etc and agri implements like tractors, pumps sets etc.
Companies which have expanded in these areas are able to ward off competition, generate a new demand and in turn increase their sales or profits. Rising Rural Prosperity: Average income level has improved due to modern farming practices,contract farming, industrialization, migration to urban areas and remittance of money by familymembers settled abroad. Competing pricing: Rural marketer should study the pricing strategy of its competitors andaccordingly fix its prices. The companies with relatively fewer resources can go in for syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution. This makes rural communication more expensive. What does marketing campaign mean? Strategies to be followed: Marketing Strategy: Marketers need to understand the psyche of the rural consumers and then act accordingly.
Improved Living Standard : Due to rural marketing system, rural buyers can easily access needed standard goods and services at fair prices. Rural marketing improves agricultural sector and improved agricultural sector can boost whole economy of the country. Fruits, vegetables, cereals, pulses, etc. First Apni Mandi as started by Punjab Mandi Board at Chandigarh in 1987. The slight changes are made to avoid legal problems. Service of Market: Deals in service such as professional consultancy2.
One is n-Logue, second, Local Service Provide and the last one is Kiosk Operator. The image helps the existing products in the line as well as new products. Therefore, the marketers move to the rural market to escape the intense completion and generate revenues from the untapped areas. This brings social and cultural changes in buying behaviour of the rural customers. Meanwhile Godrej Consumer Products trains ruralyouth in channel sales. These companies' foreseeing the vast size and demand in the rural market cannot afford to ignore. Image and personality an emotional nonsense: All the talk about brand personality andimage are psychological fantasies created by self-seeking marketers.
It is very popular with rural marketing firms particularly agro business firms. It helps the farmer to increase the productivity with the help of modern inputs. World Markets: Buyers and sellers are from whole world. They normally purchase when the prices are low and sell it when the prices are high. Short Period Markets: Perishable products such as fish, milk etc. For the companies to be successful in rural markets, they have to overcome certain challenges such as pricing and distribution.
The performer uses puppets as a medium to communicate, ideas, values and social messages. Powder usage would improve as more users change their washing habit, in favour of bucket wash. It enables the markets to ease the pressureduring harvest season and to maintain uninterrupted supply of agricultural commodities duringoff season. In assembling process number of agents take part. Also, when we consider the scenario of India and China, there is a picture that comes out, huge market for the developed products as well as the labor support.