This would help in order to govern as well as take care of the entire value system within the enterprise. This would help in order to satisfy the customers with the best of its ability. This is just a sample partial case solution. Þ Customers were associated with the brand. If you created it online you can access your diagram from anywhere and you always have a record of it. It has been observed that Body Shop products tend to have lower prices than other brands in shops.
The study is going to explain the procedures applied by the chosen company as it shows relevant management process that is related to a procedure for improving productivity. Strong Customer Community Weaknesses 1. In January 1999, the company announced it was giving up manufacturing to focus on retail, and the projections were good. After holding and leaving several jobs, she took some savings and travelled through Tahiti, New Hebrides, New Caledonia, Australia, and on to Johannesburg, her last stop. Not only had she a strong sense of social responsibility, she had also ingrained these into her company values.
A high brand value and brand image viewed by customers as a socially responsible company due to its engagement in local charities and many philanthropic activities — 64% of The Body Shop loyal shoppers are ready to pay more for an ethical product 6. By 1996, it was clear that a change was needed. The growth in revenues results in development of the business entity. People here know that The Body Shop stands for a certain value and is an ethical brand. Anita Roddick shows a demonstration to Diana, Princess of Wales in 1986. It is the first stage of planning and helps marketers to focus on key issues. Behold the Body Shop, one of the famous international cosmetics brand.
By 1999, Body Shop stores had blanketed Britain and moved beyond. Another driver pulls out from a side road and suddenly the whole side of your brand new car is twisted and dented from fender to fender. In 2006 itself the Body Shop launched 8 new stores in different parts of India. It is probably the only cosmetic chain that never used beautiful and glamorous women to market its products. Well-designed store layout and ambience creates customer attraction 4.
Based upon the various surveys as well as tests, it has been noticed that, The Body Shop refers to one of the organization which does not test its product on animals. Her family had left Naples, Italy just before the Second World War and settled in England. She had to leave South Africa after she went to a jazz on a black night thereby, violating apartheid laws. Burger King also has a very strong brand identity, and is likewise known for its innovations and ideas. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. This is only cosmetic organization amongst the entire cosmetic industry which practice trade in a well defined manner. Strengths The Body Shop International has many strong traits of strength that have catapulted them into the limelight throughout the years.
Therefore the supply of a wider range of products for men can increase overall sales. The company offers its products under various categories such as cosmetics and beauty, bath and body, hair and gifts, products for men to… 14072 Words 57 Pages Introduction There is success in body care. The different products offered by the enterprise were Body Lotions, Shampoos, Skin Creams, Hair, wide range of make-up, gifts, perfumes, soap bars, etc. They do this by supporting the Against Animal Testing, Defend Human Rights, Protect Our Planet, and Activate Self Esteem campaigns. This means that only few organizations would be able to enter the cosmetics industry. The number of Chinese citizens with expendable incomes is increasing, and incomes are rising with a growth in the Chinese middle class. · Ethical positioning losing its uniqueness — another key threat to the company is the activities of other players.
The company went public in 1984. She had spent time in farming and fishing communities with pre-industrial peoples, and was exposed to body rituals of women from all over the world. After leaving high school, Roddick trained as a teacher at Bath College of Higher Education now known as Bath Spa University. The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share Threats 1. Þ Testing of the products on animals is banned as per the Cosmetics Standards. There is very little advertising of its products 2. The store was very successful.
The main one is to dedicate their business to the pursuit of social and environmental change. Þ The marketing channel which should be adopted by The Body Shop in case of the Chinese Market would be through Direct Channel i. At present almost two- thirds of the stores are franchised and the remainder are company-owned, and The Body Shop is expanding rapidly in the emerging markets by franchising outlets in these markets. Furthermore, by the end of 2001, the company had expanded its operation up to 2,500 stores across the world. The Body Shop is headquartered in West Sussex. They believe that it is a responsibility of every individual to actively support those who have human rights denied to them as they also defend human rights in every way they can. Economic downturn can hamper sales3.
The future opportunities of — The Body Shop in the Chinese market is being highlighted in this report. They hope to ensure that their business is ecologically sustainable by meeting the needs of their present without compromising the future. Used plain, simple, and handwritten labels Issues Many products contained chemicals with unknown source Products were tested on animals Roddick was unable to delegate in marketing strategy and implementation. The Body Shop is a leader in promoting greater corporate transparency, and it has been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against The franchise tends to experience boom in sales during festive periods, as people tend to purchase more of the products as gift items. Some of the aspects which should be kept in mind in case of the threat of new competitors for The Body Shop would be as follows:Þ The barriers to entry for the new companies should be made high. The corporation franchises, operates and develops a global network of restaurants, that each sells a limited menu of value foods.